What we do · Paid search

Search engine marketing that converts.

We turn Google and Microsoft Ads into an efficient, scalable pipeline machine that brings in qualified customers and trackable revenue.

+1002%Return on ad spend for a DTC eCommerce brand
+67%Improvement in cost per sale for a consumer technology brand
+187%Jump in booked demos for a legaltech company
What's included

Full-service SEM, run by senior paid search pros.

01

Account architecture

Built around intent tiers so every dollar maps to a stage of demand — and you can actually attribute what worked.

02

Google & Microsoft Ads

Full management across Search, Shopping, and all campaign types — including the channels most agencies ignore.

03

Keyword & query mining

Continuous search-term harvesting and negative sculpting to cut waste and find efficient new volume.

04

Ad copy testing

An always-on testing calendar on headlines, offers and extensions — creative does the heavy lifting.

05

Bidding & budgets

Value-based bidding and budget pacing tuned to qualified pipeline, not vanity conversions.

06

Tuned landing pages

We pair campaigns with pages built to convert — often the single biggest CPA lever.

How we approach it

A clear method, not guesswork.

Step 01

Decide the number

Day one, we agree on your source of truth and key conversions for your business.

Step 02

Structure for signal

Rebuild the account into intent tiers so the algorithm and we can tell buyers from browsers.

Step 03

Test in order

Landing page, then offer, then audience — three honest tests at a time, sized for significance.

Step 04

Report on pipeline

A one-screen weekly report tying spend to qualified opportunities + sales.

Common questions

Paid Search, answered.

Who actually runs our account day to day?

A senior paid-search specialist, hands-on — the same person who scopes your account also manages it. No junior hand-offs, no SDRs, no rotating account reps.

How is your pricing structured?

A flat monthly fee, not a percentage of ad spend. That means our incentive is your performance and efficiency, never pushing you to spend more for our benefit.

Do we keep ownership of our Google Ads account and data?

Always. We build and optimize inside your own accounts, and you retain full ownership and the complete history if we ever part ways.

Which platforms and campaign types do you cover?

Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads, wired to full click-to-sale tracking so we optimize toward revenue and qualified pipeline — not vanity clicks.

How soon should we expect results?

Most accounts see efficiency gains in the first 4–8 weeks as we restructure and tighten targeting, with compounding improvements in CPA and ROAS over the following quarter as test data accrues.

From the blog

Related reading.

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