Plug in what you'll spend on each channel and we'll project your clicks, leads and cost per lead — instantly. Start with Google, Meta and LinkedIn, then add any channel you like.
| Channel | Ad spend | Avg CPC | Clicks | Conv rate | Leads / mo | CPL | |
|---|---|---|---|---|---|---|---|
| Total | $0 | 0 | 0 | $0 |
Projections are estimates for planning only — your real CPCs and conversion rates depend on your offer, audience, creative and landing pages. That's exactly the stuff we obsess over.
We'll pressure-test these projections against real benchmarks — and tell you, honestly, what's achievable.
A media spend calculator turns a marketing budget into a forecast. Instead of guessing what a number like "$7,000 a month" will actually produce, you break spend down by channel and apply two levers — your average cost per click (CPC) and your conversion rate — to project how many clicks, leads and customers that money should generate, and at what cost per lead.
It's the same back-of-the-envelope model our senior team builds for every new client before a single dollar goes live. We've just made a pretty, playful version you can use yourself.
Ad spend ÷ average CPC. If you spend $3,000 at a $4.42 CPC, you can expect roughly 679 clicks.
Clicks × conversion rate. Those 679 clicks at a 2% conversion rate project to about 14 leads.
Ad spend ÷ leads. It's the single most useful number for comparing channels — a cheap CPC means nothing if it doesn't convert. The blended CPL at the bottom tells you what your whole program is really costing per lead.
Because it sets honest expectations and surfaces the real questions early: Which channel actually earns its keep? What conversion rate do we need to hit to make the math work? How much budget does it take to generate enough leads for the sales team? A five-minute projection prevents a five-figure mistake.
Start with the defaults here as rough B2B benchmarks, then refine with your own account data if you have it. Search tends to have a higher CPC but higher intent; social is cheaper per click but often converts lower. When in doubt, model a conservative and an optimistic scenario.
Not necessarily. Here a "lead" is a conversion — a form fill, demo request or signup. To project customers, multiply your leads by your lead-to-customer close rate. We're happy to help you build that full funnel model.
You can rename any row to model things like content or partnerships, but this tool is built around the spend → clicks → leads math, so it's most accurate for paid channels.
No tool can guarantee performance — results depend on your offer, audience, creative and landing pages. Treat this as a planning estimate, then talk to a human (hi 👋) to pressure-test it.
Our CEO typically replies within 90 minutes. Talk soon.