clever zebo 
Real estate
The First Group
A luxury real estate developer had a lead-quality problem and suspected it was overpaying for every lead.
52%improvement in cost per qualified lead
90 daysto full turnaround
The challenge
What The First Group needed
A luxury real estate developer had a lead-quality problem and suspected it was overpaying for every lead.
What we did
The Clever Zebo approach
Overhauled paid search around relevance, ran aggressive landing page testing, and built a reporting framework focused on qualified leads rather than raw volume.
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By managing to lead quality instead of raw volume, we improved cost per qualified lead 52% in 90 days.
Luxury real estate developer, The First Group