clever zebo 
Automotive & DTC
Safe Drive Systems
A safety-tech company suspected its paid advertising was inefficient but couldn't see how to fix it across search, display, video, and social.
+396%conversion rate on search
+249%conversion rate on social
69%improvement in cost per acquisition
The challenge
What Safe Drive Systems needed
A safety-tech company suspected its paid advertising was inefficient but couldn't see how to fix it across search, display, video, and social.
What we did
The Clever Zebo approach
Tightened account structure, ran an aggressive ad copy and landing page testing regimen, then expanded into image, video, and social once paid search was dialed in. All wins within three months.
“
Aggressive testing across the ad accounts and post-click experience improved conversion rates up to 396% while improving acquisition cost as much as 69%.
Collision-avoidance maker, Safe Drive Systems