clever zebo 
Education & training
PowerSpeaking
Reach a tiny but highly influential audience, Chief Learning Officers and senior HR executives at Fortune 500s, who simply weren't searching for executive training online.
LinkedIn published this case study about our work with PowerSpeaking. 15%lead conversion rate
2.3Mexecutives reached
100squalified executive leads
The challenge
What PowerSpeaking needed
Reach a tiny but highly influential audience, Chief Learning Officers and senior HR executives at Fortune 500s, who simply weren't searching for executive training online.
What we did
The Clever Zebo approach
Built self-service LinkedIn Ads campaigns targeted by job function, seniority, and company size, promoting a free executive webinar and continually testing creative to lift click-through rate.
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We reached the exact Fortune 500 decision makers that mattered, and converted 15% of them into qualified leads.
Executive communication training, PowerSpeaking