clever zebo Case Study · Media & publishing Media & publishing
Eligible Magazine
A lifestyle media brand wanted to grow engaged readership and signups cost-effectively, beyond what its existing channels delivered.
Outbrain published this case study about our work with Eligible Magazine.
+36%time on site
+18%pages per visit
8%improvement in bounce rate
The challenge
What Eligible Magazine needed
A lifestyle media brand wanted to grow engaged readership and signups cost-effectively, beyond what its existing channels delivered.
What we did
The Clever Zebo approach
Launched and scaled a content discovery program on Outbrain Amplify, driving high-intent readers at a fraction of the cost of other channels.
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Discovery traffic came in cheaper and far more engaged than other sources, lifting time on site 36% and pages per visit 18%.
Lifestyle media brand, Eligible Magazine