clever zebo 
E-commerce & DTC
Diamond Candles
A popular handmade-candle brand wanted to scale paid search volume and revenue while keeping cost per acquisition efficient enough to protect margins.
Microsoft Ads published this case study about our work with Diamond Candles. 1002%return on ad spend
14%of acquisitions via Microsoft Ads
+11.6%ROI vs Google
The challenge
What Diamond Candles needed
A popular handmade-candle brand wanted to scale paid search volume and revenue while keeping cost per acquisition efficient enough to protect margins.
What we did
The Clever Zebo approach
Built tightly themed branded and non-branded campaigns on Microsoft Ads, with heavy use of sitelink extensions and continuous ad copy testing to capture cheaper, higher-intent clicks.
“
Microsoft Ads delivered a 1002% return on investment and became a strong, efficient acquisition channel in its own right.
DTC candle retailer, Diamond Candles