clever zebo Case Study · Legal tech & SaaS Legal tech & SaaS
Briefpoint
Scale booked demos in a competitive legal tech market without letting cost per demo climb as spend grew.
+187%more booked demos
63%improvement in cost per demo
+112%conversion rate
The challenge
What Briefpoint needed
Scale booked demos in a competitive legal tech market without letting cost per demo climb as spend grew.
What we did
The Clever Zebo approach
Rebuilt paid search and paid social with relentless creative testing, lookalike audiences, and location-based bidding across Google and Meta. Booked demos jumped 187% on only a 7% increase in total ad spend.
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We've been blown away by Clever Zebo's ability to scale our campaigns while improving cost efficiency. We're booking far more deals since hiring them.
Nathan Walter, CEO, Briefpoint