clever zebo 
Developer tools & SaaS
Applitools
Reach and convert test automation and QA leaders in a noisy, competitive market while pinpointing the right mix of demos, trials, and event signups.
3xlead flow
60%improvement in cost per acquisition
+328%conversions
The challenge
What Applitools needed
Reach and convert test automation and QA leaders in a noisy, competitive market while pinpointing the right mix of demos, trials, and event signups.
What we did
The Clever Zebo approach
Took over holistic management of paid search and paid social and launched a new LinkedIn Ads program, with click-to-opportunity tracking and a relentless A/B testing program. Lead totals tripled and cost per acquisition improved 60%.
“
I just wanted to let you know how much I appreciate Jacob and the Clever Zebo team. They're always quick to respond, quick to act, and always looking for ways to help us meet our goals.
Pam Morgan, Demand Generation Manager, Applitools