clever zebo 
Travel & education
ActionQuest
High acquisition costs were burning through a teen adventure brand's search budget and capping its reach.
+25%order volume
35%improvement in cost per acquisition
~2xconversions
The challenge
What ActionQuest needed
High acquisition costs were burning through a teen adventure brand's search budget and capping its reach.
What we did
The Clever Zebo approach
Restructured search into tight thematic ad groups, tightened match types, and layered in copy testing, dayparting, proactive bid management, and display optimization.
“
Just wanted to thank you again for your work on our paid account. This past month saw almost a 100% increase in conversions.
Sam Williamson, Operational Director, Global Expeditions Group