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Case Study · Construction SaaS
Construction SaaS

Aconex

Turn more curious visitors into sales-ready leads on a market-leading platform that had never been rigorously tested.

+172%conversion rate
+73%pages per session
27%improvement in bounce rate
The challenge

What Aconex needed

Turn more curious visitors into sales-ready leads on a market-leading platform that had never been rigorously tested.

What we did

The Clever Zebo approach

Ran radical redesign A/B tests through Google Experiments at 95% confidence, writing, designing, and shipping every winning variant.

Both redesign tests won decisively, lifting conversion as much as 172% over the original page.

Enterprise construction platform, Aconex
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