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When it works, it works!

Warning: this blog post contains a powerful dose of tooting our own horn. But that’s not to say that it doesn’t deserve tooting.

This morning, the Zebos are beaming with joy after receiving this email from our awesome client, ActionQuest, a company that runs outdoor science & marine biology camp programs for teens.

“Just wanted to thank you again for your work on our CPC account. [While reviewing] our analytics, one stat in particular caught my attention:

“Compared to April 2011, this past month saw almost a 100% increase in conversions while having 23% fewer visitors (due to smaller budget)… Not bad at all considering that’s exactly what we were looking to do.”

When you load up a marketing channel with rocket fuel and it works, it friggin’ works!