Meet the team
Igor thought he wanted to be an astronaut until he met the internet. He likes his corn flakes soggy, ski resorts snowy and ad groups tightly knit.
Before Clever Zebo, Igor ran Rocket Lawyer’s acquisition marketing efforts, driving explosive growth and advertising cost reductions. Before that, he played key roles at AdBrite (an online ad exchange) and eSearchVision (a search technology company where he met Josh).
Igor gets a kick out of studying how websites attract, speak to and re-engage customers, and he’s particularly talented at translating these observations into making businesses more money. He isn’t afraid to get into the weeds of conversion paths to produce substantial, lasting conversion rate and profit improvements.
In nine years of marketing online, Igor has helped dozens of companies realize big revenue gains through his ideas, focused testing and detail-oriented execution. He’s a chronic conversion rate optimizer who’s happy with his condition, thank you very much.
Josh’s idea of a good time is discovering how many licks it takes to figure out the nature of existence. He loves delving into businesses to understand the human, market and technology forces that forge and block growth.
After holding key in-house marketing and sales roles at such companies as Register.com, Rocket Lawyer and eSearchVision, Josh started Clever Zebo in January 2011. A veteran of optimizing and growing the marketing programs of such former clients as Aeropostale, The Body Shop, Sandals Resorts, Fathead, etc., Josh built Clever Zebo in reaction to the over-channelization he saw rampant in online marketing agencies and departments, creating an alternative for executives tired of overpaying for specialists who were missing the larger revenue picture.
Having grown and optimized hundreds of companies large and small, his greatest work pleasure remains when A/B tests become statistically relevant.
Jacob is a marketing wiz who puts the “OH!!” in SEO (he also puts a lot of time into analytics, partner outreach and marketing experimentation). A world-traveler and relentless problem-solver, Jacob is a fearless task-list shortener who loves meeting new people and challenges.
Chris Huey is a certified AdWords geek and verified optimizer who you’d want on your team breaking out of the Matrix.
Sarah knows design. She makes digital beautiful. Notice how your eye doesn’t want to click away from this page? You have her to thank.
Sarah is also a die-hard Chicago Cubs fan – and it hasn’t affected her sense of humor one bit.
Katya is a seasoned graphic and interaction designer who crossed over to the world of digital advertising and lead generation in 2006. She has only one firm stance on design: it has to bring in leads, make money, or expand your client base.
She is obsessed with conversion optimization, clean design, her two toddlers and a dog.
Tools we use
Marketing tools have become a vital extension of our abilities as marketers. Marketing tools enable huge performance and efficiency gains, but they also introduce operational complexity. Here’s a brief list of technology we’re expertly familiar with.