Revenue Marketing

Revenue marketing


You might say this is just jargon to allow marketers to pretend they do something new and exciting, and you might be right. But withholding skepticism for a paragraph or two …

Revenue marketing is a derivative of direct response marketing where the intended response is a purchase action. It encompasses the entire customer life cycle from first acquaintance to optimizing their interaction with your company/website to creating marketing activities that guide them through the sales funnel. Less a technique and more a mindset, revenue marketing is a disciplined marketing approach focused on building revenues.

Whether it’s jargon or not, this is what we’re best at: doing whatever it takes to help grow your company’s revenue.


Talk to us to learn more.