You might say this is just jargon to allow marketers to pretend they do something new and exciting, and you might be right. But withholding skepticism for a paragraph or two …
Revenue marketing is a derivative of direct response marketing where the intended response is a purchase action. It encompasses the entire customer life cycle from first acquaintance to optimizing their interaction with your company/website to creating marketing activities that guide them through the sales funnel. Less a technique and more a mindset, revenue marketing is a disciplined marketing approach focused on building revenues.
Whether it’s jargon or not, this is what we’re best at: doing whatever it takes to help grow your company’s revenue.
Talk to us to learn more.