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Product is everything

Yes, a good sales guy can close some deals, BUT WITHOUT PRODUCT

It doesn’t snowball.

Yes, a huge SEM spend will produce revenue, BUT WITHOUT PRODUCT

The margins will be thin.

Yes, PR explodes a business, BUT WITHOUT PRODUCT

It falls away.

The product can be widgets, time, a book, or the promise of better results, but the story’s always the same. Great companies with great revenues are built on great products.

Yes, you need distribution channels, but if you’re wondering where to put the next dollar, put it into product. 10 Wows speak more loudly than 100 Ehs.