There comes a point for every search engine marketer when a set of campaigns becomes well-enough optimized that its performance is satisfactory, but every additional optimization seems to yield diminishing returns. I’m dubbing this the “AdWords plateau.”
I recently had the pleasure of speaking with Unbounce’s talented producers and content curators, Dan Levy and Stephanie Saretsky, on this topic. If you’re keen for some tips on how to push past the plateau and infuse your campaigns with fresh AdWords management strategies, I recommend giving this 18-minute podcast a listen.
In this podcast, you will learn:
- Bidding strategies that go beyond keyword & adgroup level optimization
- The pros & pitfalls of ad extensions
- What it really takes to build a landing page that earns visitors’ trust