The right way to leverage paid advertising depends on your business objectives. For some, paid advertising is a great test vehicle for identifying organic search opportunities and finding keyword opportunities to be leveraged in other media such as email, social, and display. For others, paid media is the life-blood of a business. We work with businesses at every stage of their advertising maturity to maximum ROI and minimize wasted budget.
Paid search is how Google make its billions and remains the most measurable paid medium for most businesses. We’re really, really good at this.
This is how Facebook and LinkedIn make their billions (and hundreds of millions). Unlike paid search ads that are targeted by keyword, social ads are targeted by demographic, particularly how people describe and tag themselves.
There are thousands of display networks, ad exchanges and retargeting players out there. Fortunately, everything in the display world is measurable. We’ll help you identify and test a strong set of display ad channels to build a successful, sustainable portfolio.
Talk to us to learn more.