A blog about smart marketing and conversion optimization.

#wifny is awesome! Day 1 Take-aways.

It was an incredible day at the World Innovation Forum. So many great ideas and stories, but here were my highlights:

1. Clayton Christianson

  • How to disrupt: Go simple. Go cheap. Eat the incumbent’s lunch.
  • How to move up the margin chain: Thrive on low margins.
  • How to disrupt America: Underfund education and protect entitlement at all costs.

2. Tony Hsieh: the secret to business success = culture.

3. Paola Antonelli is fantastic!

It was an incredible day at the World Innovation Forum. So many great ideas and stories, but here were my highlights:

1. Clayton Christianson

  • How to disrupt: Go simple. Go cheap. Eat the incumbent’s lunch.
  • How to move up the margin chain: Thrive on low margins.
  • How to disrupt America: Underfund education and protect entitlement at all costs.

2. Tony Hsieh: the secret to business success = culture.

3. Paola Antonelli is fantastic!

  • Newsfeeds inspire praying nuns
  • Sperm design
  • Cardboard robots capture NY pedestrian hearts
  • Wedding rings made of spouse’s shoulder bone
  • Technology disrupts | design soothes the transition.

4. Paddy Miller: Stealthstorming = just do it + political savvy – “good ideas”

Thank you for an awesome day @HSMAmericas! I can’t wait to see what tomorrow brings.

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3.5 things I (re)learned about business this week

1. If there’s a problem, be in constant communication about it. Waiting for a problem to get better rarely works and almost always makes it worse. People may dislike dealing with turds, but it’s better than a whole pile of shit.

2. Developer says: “2 weeks max.” Translation: “4 weeks minimum, 6 weeks realistically.”

3. Man it feels better to be positive and people dig it. 5 creative, cheerful interactions almost always out-produce 50 slog-fests.

3.5 SpendingRead more…

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1. If there’s a problem, be in constant communication about it. Waiting for a problem to get better rarely works and almost always makes it worse. People may dislike dealing with turds, but it’s better than a whole pile of shit.

2. Developer says: “2 weeks max.” Translation: “4 weeks minimum, 6 weeks realistically.”

3. Man it feels better to be positive and people dig it. 5 creative, cheerful interactions almost always out-produce 50 slog-fests.

3.5 Spending time on specs and requirements upfront saves headaches later on.

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5 B2B New Customer Acquisition Ideas that Work

When you think B2B new customer acquisition strategies, what comes to mind? Referrals?Tradeshows? Cold-calling? Eek?

Here are some great B2B ideas that will get the lead flow moving.

1. MarketFish: Purchased email lists have a bad rep for a good reason — questionable sources, over-emailed list members, and spam complaint shit storms in the making. MarketFish, however, has created a transparent platform where you can go directly to the list source, most of them reputable names,Read more…

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When you think B2B new customer acquisition strategies, what comes to mind? Referrals?Tradeshows? Cold-calling? Eek?

Here are some great B2B ideas that will get the lead flow moving.

1. MarketFish: Purchased email lists have a bad rep for a good reason — questionable sources, over-emailed list members, and spam complaint shit storms in the making. MarketFish, however, has created a transparent platform where you can go directly to the list source, most of them reputable names, and zone in on the demographic that fits. Once you find the right list, their platform will do the sending, meaning you capture all the leads without the spam complaints.

2. Google’s Display Network: Been burned by low lead quality through Google Adwords? Well, did you try the Display (formerly content) network? Unlike search, Display Network allows you to target demographics and exclude sites that send poor traffic — some test-and-learning can quickly narrow down to a few quality lead sources.

3.  Content partnerships: Biz dev deals are time consuming. However, a content partnership with a non-competing but complimentary service provider can be pay huge dividends. You have a blog; they have a blog. Why don’t you write for each other’s blog? Better yet, you promote your webinar to their email base and vice-versa. For customers, you’ve upped the value ante, and now you have a whole new crop of prospects.

4. Create a video of you loving on someone’s brand. Then send the video to as many email addresses, Twitter accounts, and LinkedIn groups as are relevant. Could they resist joining a phone call?

5. Comment on this blog post. Admittedly, this isn’t yet a proven technique, but why not give it a shot and test it out?

 

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