A blog about smart marketing and conversion optimization.

3 Effective All-text Emails

From Slide Rocket:

Subject: Your Presentation Coach Is Ready To Help

Hi Joshua,

I wanted to send along a friendly reminder that as your SlideRocket Coach I am here to lend a hand as you try out new SlideRocket features or have any questions.

I do recommend checking out the SlideRocket blog where you can pick up great ideas and advice on slide design, giving a presentation, and a number of helpful external resources.

Please free feel toRead more…

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From Slide Rocket:

Subject: Your Presentation Coach Is Ready To Help

Hi Joshua,

I wanted to send along a friendly reminder that as your SlideRocket Coach I am here to lend a hand as you try out new SlideRocket features or have any questions.

I do recommend checking out the SlideRocket blog where you can pick up great ideas and advice on slide design, giving a presentation, and a number of helpful external resources.

Please free feel to reach out to me at any time via email, or just give me a call at [Contact Info]

From Brendan Burchard:

Subject: how I get sponsors and promotional partners

Heya –

This will help you really get your message out there.

When I published my book Life’s Golden Ticket and later
launched all my events and products, I had support from
sponsors and promotional partners who helped me
get my message out to the masses.

Now I’ve helped thousands of people find sponsors and
partners and I’ve advised everyone from experts like
Tony Robbins to newbies like first-time entrepreneurs do this.

This video shows you why you should work with sponsors
on your next project or promotion, and reveals all the cool
stuff they’ll do for you (and WHY). I put the video on
Facebook so you could like it, comment on it, and share it
with anyone you know trying to get their message out there.

http://www.facebook.com/pages/Brendon-Burchard-Live-Love-Matter/141502009216768

Your message and your brand is important. Work with
other organizations to get the word out.

Enjoy the video! If it helps you and you want more, then
just “like” me and I’ll send more training your way.

[Contact Info]

From: Josh Krafchin

Subject: Meet Clever Zebo

Dear Friends,

Clever Zebo is alive! What is Clever Zebo? We’re a web marketing crew that markets like it’s 2016 and loves likes it’s 1969. We looked around at an industry where agencies are scrambling to snag brand names and/or are so specialized that they lose track of the big picture and decided growing companies deserve an option that combines deep online expertise with entrepreneurial zeal and a whole lotta heart.

I’m writing to ask for your help. If you, your company, or someone you know needs help growing their business online, please don’t be shy — give us a half-hour, and we’ll give at least three relevant, powerful ideas for setting up or improving an online marketing program.

Please check out CleverZebo.com, and let me know what you think. And if you know anyone who could use an online marketing firm, please send them our way!

Thanks!

Josh Krafchin

p.s. You were added to this mailing list because at some point you signed up with, talked to, emailed with, met in person, worked with, gave birth to or are otherwise related to Joshua Krafchin. If you don’t recognize me or for any other reason don’t want to receive further email about Clever Zebo, you can unsubscribe from future Clever Zebo emails any time. While some abandonment issues may arise for me, they’ll be outweighed by the marketing-analytics-geek in me who’s grateful for another statistic to analyze.

 

 

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What’s the best press release distribution service for SEO?

I’m no PR expert, but I recently got to experiment with three different ways to distribute a press release and thought it’d be interesting to share the results and my experience with each.

Before I do that — let’s be real. Your press release isn’t going to get you a feature in the Times unless it’s profoundly interesting and you’ve got some media connections. But, if you’re clever, you might get some niceRead more…

Continue reading >

I’m no PR expert, but I recently got to experiment with three different ways to distribute a press release and thought it’d be interesting to share the results and my experience with each.

Before I do that — let’s be real. Your press release isn’t going to get you a feature in the Times unless it’s profoundly interesting and you’ve got some media connections. But, if you’re clever, you might get some nice exposure and build a decent backlink footprint.

PRLeap

This small shop does online-only releases for marketers on a budget. For $99, they’ll distribute your release to a healthy handful of sources and track the results in one place. I also found the customer support speedy and helpful, and Merrick Lozano, one of the founders, replied to me personally, adding a nice “mom ‘n pop shop” touch.

The downside was that all links in the release were designated “no-follow” by the sites that picked up the release, rendering the press release minimally valuable from an SEO perspective.

PRWeb

These guys are a bit more established, and it feels that way. I was assigned a sales rep right away and was promptly upsold to their $200 distribution package, as the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release might have for my client.

The release received slightly more pickup than what I saw through PRLeap, though the sites that ran the release weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously did not add “rel=nofollow,” thus keeping SEO juice intact.

One thing that surprised me about PRWeb was the utter lack of reporting tools for online-only releases at the time of writing. When I asked my PRWeb rep how best to report on where my press release was picked up, he suggested a Google search.

PR Newswire

This is a real-deal newswire distribution service. To be fair, the press release I submitted via PR Newswire cost north of $700 before targeting add-ons (i.e. targeted lists of journalists), and it went out over the live newswire to press rooms around the country, while I tested out the other services for online-only releases, so my comparison isn’t intended to be an apples-to-apples look at which distribution tool is the best value.

PR Newswire vets its users heavily. I had to submit various documents and prove I have a real company to gain approval for their service, but once I was aboard, I was assigned a sales rep and an account manager, both of whom were helpful and reasonably quick to respond to my inquiries.

My client’s press release was picked up on over 230 websites. With 4 links to their site in the press release, you can do the math — that’s a pretty solid linkbuilding effort!

A few press release distribution tips

To wrap up, I’ll share a few best practices for press release distribution.

1) Timing matters. The best days to send are Tuesday, Wednesday and Thursday. Earlier is better than later, but stay away from the open and close of the market, 9:30 am and 4:30 pm Eastern. Off times can help (10:08 am instead of 10:00 am).

2) Not too many links. It’s best to have 1 link for every 100 words of your release, roughly. Too many links can come off as spammy.

3) Pay attention to anchor text. For SEO value, work in links to your site using text that describes what you do. If you’re Venturebeat, don’t link the word “Venturebeat.com” in your press release — find a way to make tech news or innovation news part of the link.

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Clever Zebo is Alive!

Welcome!

We are SOOOO excited you’re reading this. Thank you for poking around. This is just the beginning of a s&^!-load of awesome online marketing-plus* blogging. If you want your brain to rapidly grow an online marketing lobe that helps you make thousands of incredible marketing decisions a second, keep coming back to read us!

Okay, it’s off to the World Innovation Forum to get some more inspiration-fuel. Please feel free to leave comments, sendRead more…

Continue reading >

Welcome!

We are SOOOO excited you’re reading this. Thank you for poking around. This is just the beginning of a s&^!-load of awesome online marketing-plus* blogging. If you want your brain to rapidly grow an online marketing lobe that helps you make thousands of incredible marketing decisions a second, keep coming back to read us!

Okay, it’s off to the World Innovation Forum to get some more inspiration-fuel. Please feel free to leave comments, send an email, give a phone call — I’m excited to connect!

*Yes, we’re an online marketing crew, but we have other interests and doubt we can be disciplined enough to stay completely on topic …. hope that excites you.

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